Simulation Pioneers
A Saudi company installing, importing, renting, and maintaining audiovisual and theatrical performance equipment.
- Industry
- Technology
- Discipline
- Brand Identity, Logo Design
- Date
- 2022
- Type
- Client
DRAFT: replace with one consequence that happened after delivery.
The mark fuses the letters S and P into one sharp edged symbol, built on a construction drawing precise enough to be the cleanest in the identity archive. Six core words drive it: technology, screens, integration, flexibility, electricity, and magnetize, all folded into that single motion.
A creative partner, not a rental catalogue
Simulation Pioneers supplies technical equipment, but it never wanted to look like it. The identity runs on an electric purple over deep black, softened by subtle Mech gradients instead of flat color, so it reads as a creative partner rather than a rental catalogue. The team behind it is young and Saudi, working in the simulation field under Vision 2030, and the identity had to carry that positioning visually, not just state it.
The identity had to carry that positioning visually, not just state it.